Dimitri Heckz, Chief Innovazion Officer, FZ Automotive
As the “Lean Startup” taught us how to build new products, the “Creative Traction Methodology” redefines how we get innovation on the market in no time and no budget.
Transforming from having repeatable processes by using market leader Sales/Marketing tools - to a dynamical endeavor requiring a different mindset, tools and creativity.
When the shit hits the fan, human being creativity starts flourishing without considering boundaries, as the fear to “die” ignites two things: a) on one hand the power to fight for survival
and on b) the other hand it eliminates completely the fear to be blamed
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